In 2019 there is a huge choice of sophisticated DIY website builders available to create a website for your business within hours. So it is no surprise that many people are questioning the need for hiring a professional and spending £££’s in the process. If you are serious about making a success of your business, read on to find out why you should definitely hire a professional to design and build your website.
At Surrey Creative we have helped many clients over the years who have started out with a DIY website only to find that it wasn’t generating any business for them. Common complaints would be that they were buried on page 10 of Google and haemorrhaging money on Paid Search to drive traffic to the site only to find that once the were managing to pull in some traffic they weren’t getting any conversions. So what’s going on here? And why aren’t they working.
Just because your website looks ok and works well enough doesn’t mean that it will work for you. DIY website builders are a bit like giving you the tools to build a house without the architect. Chances are you’d end up with something that will keep the rain off your head but it certainly wouldn’t be your “forever home”. At Surrey Creative we have over a decade of experience in designing and building websites and we bring that experience to bear for all of our clients further supporting the sites we create with sound PR and Marketing strategies to help get you noticed.
The importance of User Experience
When we undertake a new website project we take the time to get to know your business, understand your audience and define a set of goals for your website to work towards. We then design a website that is uniquely tailored to meet those needs and appeal to your audience and it is here that a DIY website will never be able to perform. A pre-defined template site takes a one size fits all approach and therefore will be compromised when trying to appeal to your unique audience or promote your brand.
Our expertise in User Experience means we are able to craft bespoke websites that are easy to use and translate visits into enquiries. We know what makes users tick and what content and design layouts are a real turn off, therefore we are able to guarantee a higher conversion rate and a better return on your investment.
If you are considering a new website for your business, contact Surrey Creative today to discuss how we can launch your business to digital brilliance.